ASU career tool me3 reaches 100,000 users, launches smartphone app

Deciding on a career path can be difficult, but an interactive quiz tool makes it easier with a few taps of a screen.

An Arizona State University-developed tool, me3, has helped more than 100,000 students discover pathways toward future careers. The tool, launched in 2015, is now available on Apple’s App Store and on Google Play, making it even easier for students to explore their future.

“I had always thought about becoming a teacher, and the me3 app reaffirmed my path toward actually becoming one,” said Alexa Diaz, a junior from Alhambra High School in Phoenix.

The tool is simple — students are presented with a series of of career-centric photo pairings and choose the one that appeals to them the most. Based on their choices, they are given a list of three prospective career choices, including majors, and recommended areas of study.

Some 642 high schools in Arizona and beyond have at least one student using me3, offering key reminders to ensure that they are staying on track for college.

“This innovative tool is part of ASU’s commitment to help increase college attainment in Arizona and to ensure that our state is ready to meet the economic and social challenges within our communities,” said Edmundo Hidalgo, ASU vice president of Educational Partnerships.

Early community outreach to middle and high school students is a large focus for ASU. Family programs such as the American Dream Academy and the Hispanic Mother-Daughter Program seek to increase the number of students prepared to achieve their higher-education goals.

“Our long-term goal is to help every student successfully graduate and lead fulfilling personal and professional lives,” said Frederick Corey, vice provost of Undergraduate Education.  “Innovations like me3 will help us achieve this goal.”