Defending your data
Adriana Sanford — author, lawyer and associate professor in ASU’s W. P. Carey School of Business — talks about the danger of data brokers, protecting yourself from the illegal use of technology, and ignoring people who tell you what you can’t do.
What's Sanford watching?

Privacy, data protection, data brokers, hack attacks
Upcoming data protection reform highlights the need for consistent, global legislation to help businesses protect customer and supplier information. Ensuring the security of the supply chain is crucial to safeguarding a company’s intellectual property, reputation and relationships with its customers and suppliers.

Global supply-chain ethics
The supply-management profession faces a new level of scrutiny and compliance responsibility. While the rise of globally extended supply chains has been a driving force for greater prosperity, it has also created or heightened money laundering, bribery and corruption risks, as well as human rights-related abuses.

Ethical leadership and strategic positions at the management table
It is incumbent upon today’s leaders to ensure that their organizations and supply chains are educated and well-equipped to competently address challenges and ethical risks on a global scale.

Regulation of human rights-related risks
Complex supply chains that wind around the world can leave multinational companies vulnerable to ties with businesses linked to human rights abuses, exposing businesses and their leaders to an array of financial, regulatory, legislative, legal and reputational risks.

Sophisticated product counterfeiting and deterrence
The use of counterfeit goods is increasingly prevalent across all industries and is affecting consumers’ health and safety as well as companies’ reputations, profits and brands. Counterfeit parts have become highly sophisticated and harder to identify — packaging, labeling or below-market pricing no longer distinguishes them from legitimate products.

New and diverse anti-corruption and anti-money laundering laws
Varying rules and procedures require closer monitoring and further training to ensure that employees and third parties are compliant with relevant anti-corruption and anti-money laundering laws.
‘She told me I wasn’t college material’
Sanford counsels students, "Don’t let anybody tell you what you’re capable of doing."

Sanford is co-author of ‘Business Ethics: A Guide to Surviving Storms, Challenges and Ethical Risks.’
Thomas Derry, CEO of the Institute of Supply Management, says, "What matters for consumers and customers today is not just how much money a company makes, but how a company makes its money. This book provides critical insight for current and aspiring professionals."
The book is available in English and Spanish from Pearson Custom Publishing.
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